Every tier runs the complete platform — tiers change quantities, AI depth and service, never features. Every plan includes a one-time setup & build fee (shown on each plan below) — a real, done-for-you onboarding, billed once, never a recurring charge. Video allowances are UGC/avatar-style AI advert videos; hybrid AI cinematic adverts produced with an experienced creative director are available as add-ons.
Growth is where the AI Employee goes unlimited — the phone answered 24/7 — and where UGC/avatar-style AI advert videos enter your marketing (2 videos a month). Essential suits owner-run businesses systemising for the first time; Scale suits operators who want advertising managed, outbound AI working the back book and 4 monthly videos. If in doubt: Growth on 12 months, upgrade when it bites.
The 3-month term is the list price for trying us properly. 12 months saves ~10%; 24 months saves 15–19% and is the advertised best value. Minimum term applies per contract. Fair-use applies to unlimited items.
Every line carries a number. A plan with vague features is a plan you can't hold to account.
| Inclusion | Essential | Growth | Scale |
|---|---|---|---|
| UGC/avatar-style AI advert videos (Magic Studio) | £149 each (30s) | 2 × 30s / month + hybrid AI cinematic advert £250 each | 4 × 30s / month + hybrid AI cinematic advert £250 each |
| Ad creatives / images | 15 / month | 30 / month | 60 / month |
| Social channels · posts | 4 · 40/mo | 7 · 100/mo | 8 · 200/mo |
| WhatsApp Business | £25/mo add-on | 1,000 conversations/mo | 3,000 conversations/mo |
| Email marketing | 10k contacts · 25k sends | 25k contacts · 75k sends | 50k contacts · 200k sends |
| SMS included | 250 segments/mo | 500 segments/mo | 1,500 segments/mo |
| AI receptionist | Chat AI · 300 conversations/mo | AI Employee — voice 1,500 min + 2,000 chats/mo (content & reviews incl.) | Voice 3,000 min + 5,000 chats + outbound 300 min/mo |
| Automations | 8 built + 1/mo | 15 built + 2/mo | 30 built + 5/mo + quarterly strategy |
| CRM | 10k contacts · 3 pipelines | 25k contacts · 10 pipelines | Unlimited |
| Calendars & booking | 3 | 10 | Unlimited |
| Lead-gen assets | Site (5pp) · 3 funnels · 10 forms | Site (10pp) · 10 funnels · 25 forms | Site (20pp) · unlimited (fair use) |
| Team seats | 3 | 10 | Unlimited |
| Managed advertising | Add-on from £299/mo | Add-on from £299/mo | Included (media billed direct) |
| Onboarding & build (one-off) | £499 | £999 | £1,499 |
No hidden metering. These are the rates, in the open, the way it should be.
| Add-on | Price | Add-on | Price |
|---|---|---|---|
| UGC/avatar-style AI advert video (30 seconds) | £149 each · pack of 4: £499/mo | Extra 500 SMS segments | £30/mo |
| Hybrid AI cinematic advert produced with an experienced creative director (storyboard, direction, 2 revision rounds) | Standard base price from £500 · Growth & Scale subscribers £250 each | Extra 1,000 WhatsApp conversations | £45/mo |
| Extra 10 ad creatives | £29 | Extra 10,000 email sends | £10 |
| Voice AI overage (Essential) | 20p / minute | Chat AI conversation overage | 10p / conversation |
| Extra team seat (Essential) | £15/mo | Directory listings sync (Yext) | £69/mo |
| Managed advertising (Meta/Google) | From £299/mo + media billed direct | Dedicated sending IP | £99/mo |
| Done-for-you build day | £950 one-off | Additional website (5 pages) | £399 one-off |
| White-label mobile app (AgencyFlow) | £399 one-off | WordPress hosting | £20/mo |
No VAT is charged — we are not VAT-registered, so the price shown is the price you pay. Every plan includes monthly wallet credit (Essential £25 · Growth £50 · Scale £100); usage beyond allowances draws from prepaid top-ups only, with alerts at 80% and 100% — no surprise bills, ever. Full detail: how pricing works · fair use & AI usage policy. Consent-based messaging only: SMS, email and WhatsApp marketing require prior consent under UK GDPR and PECR — consent capture ships on every form and booking flow. Setup and onboarding fees are non-refundable once work has commenced. Unused monthly allowances do not roll over.
Yes, immediately, and your term continues on the higher tier's rate for your term length. Downgrades take effect at the end of the current term.
Nothing stops working. Overages bill at the published rates above — or we'll recommend the tier where your usage costs less, in your favour.
Because every plan starts with a real build — six to twenty-five hours of specialist work. The 3-month term is the shortest commitment where that investment makes sense for both sides.
No — media budgets are always billed directly to your own Meta/Google account, in your name, with full transparency. We manage the campaigns; you own the accounts and the data.