Effective 31 August 2026 · forms part of our Terms & Conditions. Allowances reset monthly and do not roll over. Extra usage is prepaid by top-up, or pay-as-used where you have authorised it. You are alerted before anything is taken.
We do not give a free cash credit. Plans include the fixed quantities shown on the plan.
| Usage item | Your rate |
|---|---|
| UK SMS | Top-up pack — effective 7.8p–8p per segment |
| UK outbound call | 7p per minute |
| UK inbound call | 2p per minute |
| UK WhatsApp marketing template | 12p per message |
| UK WhatsApp utility template | 5p per message |
| WhatsApp service reply | Free within the qualifying service window, fair use |
| Platform email | £15 per additional 10,000 sends |
| Email validation | 0.5p per validation |
| Premium workflow execution | 2.5p per execution |
| AI pay-as-used | Based on model, tokens, voice engine, TTS and telephone usage |
A segment is not a message. One SMS segment is 160 plain characters, and a single emoji reduces that to 70. Our own account averages 2.4 segments per message, so budget roughly 19p for a typical text. It is the single biggest cause of an unexpected bill.
An AI call is still a phone call. Where AI is unlimited on your plan, the AI itself is included — the telephone minutes carrying it are not.