Home / Fair use & AI usage policy

Usage, billing and terms.

Effective 31 August 2026 · forms part of our Terms & Conditions. Allowances reset monthly and do not roll over. Extra usage is prepaid by top-up, or pay-as-used where you have authorised it. You are alerted before anything is taken.

The rules

How the wallet works.

We do not give a free cash credit. Plans include the fixed quantities shown on the plan.

  1. Included allowances reset each billing month.
  2. Unused allowances do not roll over and have no cash value.
  3. Additional usage is prepaid by top-up, or charged pay-as-used where you have authorised it.
  4. Usage alerts are issued at approximately 80% and at exhaustion, where technically supported.
  5. You can request a monthly spend control or a hard stop, where technically supported.
  6. Automatic top-up is optional and must be authorised by you.
  7. Purchased wallet credit is non-refundable, except for an identified billing error or where the law requires otherwise.
  8. Third-party price changes can change the retail rate after appropriate notice.
  9. Account suspension or provider rejection does not create a right to use communications unlawfully or without verification.
Beyond your allowance

The overage card.

Usage itemYour rate
UK SMSTop-up pack — effective 7.8p–8p per segment
UK outbound call7p per minute
UK inbound call2p per minute
UK WhatsApp marketing template12p per message
UK WhatsApp utility template5p per message
WhatsApp service replyFree within the qualifying service window, fair use
Platform email£15 per additional 10,000 sends
Email validation0.5p per validation
Premium workflow execution2.5p per execution
AI pay-as-usedBased on model, tokens, voice engine, TTS and telephone usage

A segment is not a message. One SMS segment is 160 plain characters, and a single emoji reduces that to 70. Our own account averages 2.4 segments per message, so budget roughly 19p for a typical text. It is the single biggest cause of an unexpected bill.

An AI call is still a phone call. Where AI is unlimited on your plan, the AI itself is included — the telephone minutes carrying it are not.

Commercial terms

The summary, in plain English.