Every plan runs the complete platform. The tiers change how much we do for you — never what you get access to. Every plan includes a one-time setup & build fee, billed once, never a recurring charge.
Connected is where the AI starts answering your phone and your chats around the clock, where WhatsApp comes in, and where you get specialist time each month. Core suits owner-run businesses systemising for the first time and happy to operate it themselves. Complete is for businesses that want the AI running with no counters and agreed systems actively maintained. If in doubt: Connected on 12 months, and move up when the AI allowance starts to bite.
Longer terms cost less each month. The 6-month term saves 12% and the 12-month term 25% against the 3-month rate. A minimum term applies per contract.
Every plan is complete on its own. Nothing here is charged at checkout — your first payment is the plan plus the one-off setup & build fee, and nothing else. Tick anything you already know you want and it is written into your agreement at the price shown; each add-on is invoiced only when it is activated.
Anything you have agreed but not yet activated can be dropped in writing, at no cost.
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Real quantities, not a credit. Every plan includes a set number of texts, emails, phone minutes and — on Connected and Complete — WhatsApp template messages. They reset each month and are stated on the plan, so you know exactly what you have before you buy. Go past them and you pay the rates below, funded by an automatic top-up from your card in £25 steps. You set the limit, we alert you at 80% and 100% before any top-up is taken, and you can change or stop it at any time. Nothing switches off and no invoice arrives that you did not see coming. Most clients never go past their allowance.
How these rates can change. Your plan price and setup fee are fixed for your whole committed term. Usage rates are what our suppliers charge us plus a small margin, and those suppliers bill in US dollars. If their charges, applicable taxes or the exchange rate move by more than 10%, we may adjust the affected usage rates on 30 days' notice — never above cost plus our published margin, always shown to you first, and you can drop the affected metered service without penalty if you disagree. Your plan price is untouched either way.
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Conversation and Voice AI are unlimited on Complete. Agent Studio is never included on any plan. Full detail: usage, billing & terms and the fair use policy.
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Extra texts are bought in prepaid packs. Pack credit does not expire but has no cash value.
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Read this before you send a text. SMS is priced per segment, not per message. One segment is 160 plain characters. A 400-character text is three segments and costs three times as much. A single emoji drops the limit from 160 characters to 70, so one emoji can turn a short text into three segments. Across our own account last month, the average message used 2.4 segments — so budget roughly 19p for a typical text. This is the single biggest cause of an unexpected bill, and we would rather you knew than found out. We flag long templates before any campaign goes out.
Because it is people, not software. Every video is real production time from our sister studio, Moon Gleam, and unlike the platform it doesn't get cheaper as we grow. Bundling it would mean raising every plan's price or quietly cutting quality. We would rather price it honestly and give subscribers 15% off.
Nothing stops working. Usage bills in arrears at the published rates, with alerts at 80% and 100% of your credit. If your usage would cost less on a higher tier, we'll tell you — even though it means less revenue for us.
Yes. Extras can be added at any time and start immediately. Removals take effect at the end of your billing month. Your plan tier is fixed for your term.
Yes, immediately, and your term continues on the higher tier's rate for your term length. Downgrades take effect at the end of the current term.
Because every plan starts with a real build — six to twenty-five hours of specialist work. The 3-month term is the shortest commitment where that investment makes sense for both sides.
No — media budgets are always billed directly to your own Meta/Google account, in your name, with full transparency. We manage the campaigns; you own the accounts, the data and the audiences.
No. We are not VAT-registered, so the price you see is the price you pay.