Research-backed pieces on what UK businesses actually pay for marketing — and where the money leaks. Every figure sourced.
We priced the full stack across 14 industries — video, social, ads, email, answering, CRM, booking. The totals run £590 to £4,850 a month. Here's the breakdown, with sources.
Human answering services run £200–£450 a month. AI now answers, qualifies and books for a fraction of that — but only if it's wired into your diary. The comparison, priced.
Just Eat, Deliveroo and Uber Eats take 14–35% of every order. For a busy takeaway that's £500–£2,500 a month. What moving orders direct actually saves, worked through.
62% of calls to small businesses go unanswered. We price what a missed call costs a UK garage, restaurant, solicitor, tradesperson and clinic — with the maths.
Most UK small businesses sit at 3.9 stars when they deserve 4.5. Why the reviews gap exists, what closing it is worth, and how automated review requests work.
What it actually costs to run every channel properly — tools, time and agency rates compared against a single connected system.